While niche in years past, digital events have recently burst on to the scene, becoming mainstream in 2020 due to the Coronavirus crisis. Large-scale tradeshows and conferences will likely not make their return until late 2021, at the very earliest, and companies which do not participate in virtual events can expect to lose out on major communication and lead generation opportunities. Even as the world goes back to “normal” and physical events start up again, most industry players agree that digital events won’t disappear and are in fact, here to stay.
This Guide will help you choose which digital events to participate in and how to get the most out of them.
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- How to identify the characteristics of a good digital trade show
- How to determine your ROI
- How to plan a participation strategy, including a digital booth checklist
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Other parts in the Navigating the New Normal series: