Mobility Summit Berlin


James Lancaster

Enterprise Holdings

European Head of Mobility


As Head of European Mobility, James Lancaster is responsible for European Mobility at Enterprise Holdings where he works with customers to develop innovative new solutions and the development of partnerships to expand their product portfolio. Enterprise Holdings is the world’s largest privately-owned mobility company. It operates more than 2million vehicles worldwide, 10,000 fully-staffed offices across the globe and is available in 100 countries. James joined Enterprise in 2017 to establish the company’s UK and Ireland Government Affairs department, where led the development, management and delivery of the team’s public affairs strategies across national and devolved administrations. He also managed industry engagement and developed policy initiatives to support the commercial objectives of the business. During his time at Enterprise, James has been involved in extensive conversations with national and local government about the implementation of clean air zones and the transition towards Mobility as a Service and transport on-demand. He has also worked closely with several leading transport and insurance trade bodies. James has spent several years as an adviser in politics and as a government affairs consultant to large organisations, such as Bosch. He started his career in the House of Commons and gained experience working for several MPs. He then joined a large agricultural trade body where he worked as a public affairs representative, which included leading and establishing its political engagement work in Wales. He then joined a Westminster-based public affairs agency and worked on public projects focused on devolution – specifically transport, infrastructure and air quality related matters. He has managed a major election campaign, has been a political commentator on television and radio and has written for several outlets including the Daily Telegraph. In 2018, James established the Urban Mobility Partnership which he now chairs and was successful in securing more than £90M in funding for UK cities to promote sustainable travel. He is also on the Board of Directors at the MaaS Alliance.   James lives in East Sussex and has two daughters.

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