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JL
James Lancaster
Enterprise Holdings
European Head of Mobility
Description
As Head of European Mobility, James Lancaster is responsible for European Mobility at Enterprise
Holdings where he works with customers to develop innovative new solutions and the development of
partnerships to expand their product portfolio.
Enterprise Holdings is the world’s largest privately-owned mobility company. It operates more than
2million vehicles worldwide, 10,000 fully-staffed offices across the globe and is available in 100
countries.
James joined Enterprise in 2017 to establish the company’s UK and Ireland Government Affairs
department, where led the development, management and delivery of the team’s public affairs
strategies across national and devolved administrations. He also managed industry engagement and
developed policy initiatives to support the commercial objectives of the business.
During his time at Enterprise, James has been involved in extensive conversations with national and
local government about the implementation of clean air zones and the transition towards Mobility as a
Service and transport on-demand. He has also worked closely with several leading transport and
insurance trade bodies.
James has spent several years as an adviser in politics and as a government affairs consultant to large
organisations, such as Bosch. He started his career in the House of Commons and gained experience
working for several MPs. He then joined a large agricultural trade body where he worked as a public
affairs representative, which included leading and establishing its political engagement work in Wales.
He then joined a Westminster-based public affairs agency and worked on public projects focused on
devolution – specifically transport, infrastructure and air quality related matters.
He has managed a major election campaign, has been a political commentator on television and radio
and has written for several outlets including the Daily Telegraph.
In 2018, James established the Urban Mobility Partnership which he now chairs and was successful in
securing more than £90M in funding for UK cities to promote sustainable travel. He is also on the Board
of Directors at the MaaS Alliance. Â
James lives in East Sussex and has two daughters.
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