By Shashwati Shankar, Project Manager & Content Advisor
Here are our key takeaways from the webinar Mobility Hubs in France: Trends, Challenges and Solutions, held on October 18th in partnership with IDNow.
Mobility Hubs will be key in supporting more sustainable and active mobility in cities, and thanks to a renewed interest in them by local authorities, we can expect to see their integration into transport systems worldwide. How exactly can mobility hubs transform how we move in cities while decreasing dependency on private cars?
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Using France as a case study for our October 18th webinar with IDNow, we explored the current trends that are enabling the proliferation of these hubs, the major challenges that stand in their way and the best practices necessary for any company or city serious about setting up and integrating mobility hubs.
- Bertrand Bouteloup, Deputy General Manager at ARIADNEXT, owned by IDnow
- Lucile Ramackers, Senior Manager (Public & Services) at Capgemini Invent
- Olivier Le Gruiec, Product Manager at Troopy
- Romaric Quentin, Head of Design Studio at AREP, subsidiary of SNCF Gare et Connexions
Moderated by: Tu-Tho Thai, Director of Partnerships & Events at MobilityData
Key insights from the webinar:
- Digitalization and multimodal mobility are key ingredients The digitalization of mobility needs through the creation of on-demand, digital mobility platforms have made it easier for us to access a mobility service instantly. A huge part of the digitalization of mobility includes options like remote identification processes to access a shared mobility vehicle, as well as options to pre-book a shared mobility service. Another trend is how multimodal mobility is increasingly becoming a reality in large urban areas. In big cities, like Paris, we are very quickly able to access a mobility service, whether this is a scooter, a cab or the metro. The digitalization of mobility services, together with multimodal mobility, strongly supports the creation of mobility hubs that will in the long run further reduce people’s dependence on private car ownership. Both these trends play a key role in the way people can use and access mobility hubs.
- There are still many challenges in successfully setting up mobility hubs: Mobility hubs in France are still at a nascent stage in part due to some of the obstacles they face, which include:
- Ensuring seamless identity verification systems that are integrated across mobility service providers,
- Making mobility more inclusive by ensuring elderly people and people with disabilities can access different services
- Ensuring options like the Navigo pass that enables people to use more than one service (for instance using both the metro and a vélib bike) are increasingly available and;
- Supportive infrastructure, especially in rural areas, that are very dependent on private vehicles.
- Good practices that can ensure successful integration of mobility hubs: Webinar panelists also explored the numerous good practices that can be implemented to ensure a successful mobility hub:
- Ensuring seamless integration of a shared mobility service providers services in the city by carrying out multiple user centric tests for different demographics and ensuring technicians are available on standby to address any imminent problems
- Ensuring an easy identity verification process that is rapid and not time consuming, by using a single form of identification that works across multiple mobility services,
- Ensuring there are mobility centers in rural areas that are known to have very few public transport and shared mobility services, for instance, SNCF Gare et Connexions is working on setting up mobility hubs in select rural areas in France,
- Ensuring mobility hubs are well located, close to areas that are frequented by people, this includes public transportation, schools, grocery stores, hospitals, amongst other areas,
- Ensuring that the public is made well aware of the new mobility options and how to use them once they are available.
Despite mobility hubs being at a nascent stage in France, in the coming years we can expect to see a growing number of mobility hubs springing up across cities in the country.