Roelof holds a MA in Logistics and Economics as well as Master Black Belt Six Sigma. Roelof worked at Amsterdam Airport Schiphol where he became responsible for Parking and Mobility Services. In this period he was effected with the Mobility-virus: How to impact the behaviour of people. At Schiphol he introduced the first parking reservation tool in EU, implemented Revenue Management on all Mobility Services and learned and set up Customer Experience focus to impact the user expectations and behaviours. After this exited period Roelof joined Amsterdam RAI venue to become responsible for Mobility and logistics of the venue before becoming Director Parking at the municipality of Amsterdam. He learned a lot about the government and public expectations. The last years Roelof set up multiple companies, advice government and private companies in MaaS solutions and directions and worked on implementation of a National MaaS Platform within the Netherlands. Right now Roelof is working for the MaaS Alliance, a Global Non-Profit organization that is facilitating all the stakeholders in the sharing of the knowledge and the deployment of the Open MaaS Ecosystem. Within the MaaS Alliance Roelof is the poster child for renewing the Global Mobility Framework to safe the future and minimalize our current impact.